DIXIAN Luggage Founder Liu Biaohong Awarded C-Level Skinning Expert Certificate by Niushang Association, Empowering Whole-Channel Marketing Growth
author: FF
2025-06-20
As a leading luggage manufacturer rooted in the industry for many years, DIXIAN Luggage has consistently delivered high-quality, cost-effective products to global clients. In response to the digital transformation wave, founder Liu Biaohong continues to embrace new trends and adopt innovative whole-channel marketing strategies. By participating in the 74th edition of the Skinning Expert Training, he delved into core topics such as brand strategic planning, closed-loop marketing
management, and execution standards. After rigorous assessment, he successfully earned the C-Level Skinning Expert certification from Niushang Association.
management, and execution standards. After rigorous assessment, he successfully earned the C-Level Skinning Expert certification from Niushang Association.
During the two-day immersive training program, Liu studied under seasoned mentors including Chen Jifan, Chen Xiaoli, and Wang Lige. He systematically deconstructed standardized marketing processes, analyzed international market channels, and identified key growth bottlenecks within DIXIAN’s overseas business expansion. Through hands-on instruction, he mastered effective tools and techniques—referred to as the "scalpel" for solving complex marketing challenges—laying a solid foundation for future product launches and brand building across multiple platforms.
Receiving this certification not only recognizes Liu's personal achievements but also reflects DIXIAN Luggage's ongoing commitment to innovation and high-quality development. Looking ahead, DIXIAN will continue to deepen its whole-channel marketing strategy, serving global customers with greater professionalism and striving to become a benchmark for Chinese-made luggage brands going global.
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